With over 25 years of executive leadership across manufacturing, distribution, and service-oriented organizations, we have helped many of the leading healthcare companies expand and grow. We pair that executive-level strategy with AI that does real work: agentic workflows, automated operations, smarter pipelines.
C-suite level growth strategy: market expansion, distribution and partner relationships, sales operations, from leaders who have built and run these businesses.
We automate the systems and processes underneath your business, connecting them into one flow that catches revenue others leak.
Custom AI agents, built for your business, that handle the repetitive work: follow-ups, scheduling, ordering, reporting, so your team spends its time on the work that adds value, not admin.
Some clients need one system built. Others want a strategist in the room every month. Both start the same way: with a partner accountable for your numbers, not just your software.
Pivot True was founded by Michael Norton to give growing companies more than a consultant or a piece of software: a partner with real operating experience and a system that keeps learning.
More than 25 years in dental healthcare, with executive leadership across manufacturing, distribution, data informatics, and dental insurance. For the past seven years, Michael has consulted with top-performing dental organizations on growth, operational efficiency, and practical AI adoption. Previously EVP and Chief Commercial Officer at Fluent, and 16+ years leading dental technology growth at Burkhart Dental Supply.
A 30 minute call. We'll tell you honestly whether we can move your numbers, and show you where we would start.
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