
Practical thinking on AI, growth, and operations. No hype, just what we use to help businesses grow.
Every AI pitch sounds impressive in the demo. Five questions separate tools that do real work from hype that falls apart in production.
Read the post →You don't need a grand AI strategy to begin. You need a focused first month that produces one real, measurable win. Here's a week-by-week plan.
Read the post →Short answer: yes, but only if the AI handles protected health information the way any business associate must. Here is what actually decides it.
Read the post →Strip away the buzzwords and an AI growth engine is three practical things working together. Here is what to expect, and what to be skeptical of.
Read the post →The problem is rarely the size of the budget. It is that spend spreads evenly, follow-up depends on who's free, and nobody can trace a dollar to a result.
Read the post →Chatbots answer questions. Agentic workflows do the work: they take an action from start to finish and only pull in a human when judgment is required.
Read the post →Should you build custom AI or buy an off-the-shelf tool? The answer comes down to three questions about differentiation, data, and time.
Read the post →AI vendors are easy to be impressed by and hard to evaluate. These five questions cut through the demo and reveal whether there's substance behind it.
Read the post →More dashboards rarely mean more clarity. A handful of metrics actually drive decisions; the rest just make you feel busy. Here's how to tell them apart.
Read the post →The single cheapest growth lever most businesses ignore is how fast they respond. The gap between five minutes and an hour is enormous, and it's an operations fix.
Read the post →The replacement narrative gets the story backwards. AI doesn't replace people; it replaces the mechanical parts of their jobs, and that's the opportunity.
Read the post →By the time a customer leaves, the reasons have been visible in your data for weeks. Churn is rarely a surprise; it's a signal you weren't watching.
Read the post →Occasional and useful. Just what we're learning about AI and growth.
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